You know about Upwork, Fiverr, Freelancer, and many other freelancing websites for IT professionals.
But the drawback with these sites?
There are over 1 billion freelancers on these different websites, and the competition for bidding is really intense. Unless you have years of experience on these platforms and many testimonies to your credit, you are bound to lose out.
That’s not all!
Even if you have an established presence on these freelance platforms, you ALWAYS need a strategy to keep adding clients to your portfolio and grow your freelance business in the IT industry.
Lead Generation for Freelancers – Opportunity you are missing
As discussed, you can’t rely on just a few platforms like Upwork and Freelancer to grow your freelance business. You need a strategy to consistently reach out to your potential clients who are just starting out their business.
Any new start-up will have a basic need of a dynamic website, annual technical support and SEO services. In terms of revenue, this opportunity can range from $2000 - $4000 a year per client.
Just imagine if you can get 30-50 such clients in a year! That sums up to an annual revenue of $60,000 - $200000.
Well, to achieve the goal, you’ll need a well-crafted outreach strategy to connect and communicate with your potential clients.
And if you don’t have one, you are missing out on this revenue opportunity!
So, let’s see how to create the right outreach strategy to reach your potential clients.
Best social media platform for outreach and how to create a well-crafted strategy
Undoubtedly, LinkedIn is the best platform for reaching out to your prospects and grow your freelance business.
Don’t take our word for it! Decide for yourself based on logic!
With over 90 million SMBs on the platform, it is one of the most trusted platforms for outreach. LinkedIn is a powerful lead generator for IT companies, operating the world’s largest professional network with over 310 million members in over 200 countries.
Plus, LinkedIn is the perfect place to show your authority and expertise in your field, and get your message in front of your potential clients.
But….but….but…
All this will fail if you don’t have an attention-grabbing LinkedIn profile and a well-crafted strategy to reach out to your potential clients.
Attract prospects to your LinkedIn profile by following these tips on writing your LinkedIn headline.
A well-crafted outreach strategy comprises:
- Creating a well-defined persona of your target audience
- Writing a personalized and thoughtful outreach message to connect with them and explain about your services
- Follow-up with people who respond to your outreach messages
Now, as easy as it sounds, this outreach strategy will take many workhours to connect and communicate with your prospects. Plus, you need to track and follow-up with those who show an interest in your freelance IT services.
Feeling messed up?
That’s where a LinkedIn automation tool like Linkedojet comes to your aid!
How to grow your freelance business with Linkedojet?
You can easily find your target audience on LinkedIn or LinkedIn Sales Navigator by applying the desired filters of location, job title, etc.
Let’s say you found over 50K+ Founders in the North America and European Region who have established their business in the last one year.
Next, upload a CSV file of these prospects’ list, and set up an automated campaign with Linkedojet to send them connect invites. Once they connect, you can send them messages about your services, and communicate further through automated follow-up messages. You’ll further be notified on Linkedojet dashboard when any prospect shows interest in your services.
Let me explain the process with a simple flow-chart!
Linkedojet also helps you craft a thoughtful message to pitch your prospects and increase the likelihood of a positive response.
You can further target prospects in relevant LinkedIn groups and message them about your services. This helps you overcome the weekly invite limit on LinkedIn and keeps your leads pipeline full.
Plus, there’s something exciting about the results achieved with Linkedojet’s outreach campaigns!
To Wrap Up
So, to grow as a freelancer and expand your IT business, you must move beyond freelancing websites and use the power of LinkedIn to generate quality leads.
Linkedojet is your savior to handle outreach and lead generation on LinkedIn in a methodical and successful manner.
So, go ahead, and book a call for a FREE demo of the tool now!