Think of the time when you last clicked on a person’s profile on LinkedIn!
What prompted you to click? Of course you weren’t attracted by their photo!
Think deeply! It was their headline on LinkedIn that forced you to check out their full profile.
Now, you don’t need any other proof for the importance of LinkedIn headlines!
So, isn’t it time that you also give your LinkedIn headline a make-over?
But that makes you scratch your head!
“What should I put as my headline on LinkedIn? What are the best LinkedIn headlines I can refer to as examples?”
So, let’s answer these questions in today’s post with tips to write a killer LinkedIn headline and the best LinkedIn headlines examples!
Tips to write killer & Best LinkedIn headlines(optimize your profile) in 2022
Before the tips, it’s time to brush up on a few basics related to LinkedIn headlines.
Your LinkedIn headline appears next to your name and describes what you do. But the challenge is the word limit of 120 characters.
That means you have to introduce yourself in mere 120 characters and intrigue the reader to check out your profile on LinkedIn.
Though LinkedIn uses your current work position to create a default headline, it’s not enough. Or rather, I would say, it’s not capable to highlight your unique traits and drive attention.
Follow these tips to write a stellar LinkedIn headline:
1. Know your audience
Your LinkedIn profile is the first marketing channel to advertise your business. And it all starts with your headline!
Remember the first rule of marketing?
Understand your audience in and out.
So, use designations in your headlines that everyone can recognize.
For example, Business Development Manager, CEO, Founder, Sales Associate, etc.
Further, when you use such designations, they act as keywords to help your potential prospects find you easily on LinkedIn.
2. Highlight your USP
By using your designation in your LinkedIn headline, you give your prospects some context of your profile. However, things don’t stop there!
Your LinkedIn headline should also highlight your value proposition. Think of it like a tagline of an advertisement.
You are lured by an advertisement because of its tagline. Similarly, follow your designation or job title with content that shows how you can help your customers.
For example, Director – Building reputations through effective PR
This headline reveals the readers what to expect from the person’s profile; how his company can serve you.
If you are not sure of what to add as your value proposition, refer to your company’s USP, as your value proposition will be closely related to the company’s USP.
You can also refer to the testimonials you received to get an idea of your value proposition.
3. Avoid using big words
It’s tempting to use big and fancy words to impress people with your LinkedIn headline. But resist the urge!
Don’t use big words or jargon your audience is not familiar with.
Big words might make your LinkedIn headline interesting, but not drive attention because your prospects won’t fully understand the meaning of what you convey.
To come up with ideas, check out the profiles of big names in your industry. Then use your creativity to pen down a memorable headline. Bonus if you can add humor to it!
Example: What you think of this headline? Simple, short, and catchy. Isn’t it?
Want to achieve Growth with LinkedIn, Marketing & Modern Sales, ask me how! ✨ LinkedIn Coach | Marketing Strategist | Speaker | Awarded Marketers & Women Leader in Malaysia | Founder, BEYOND99 | B2B
4. Avoid bragging
Some people don’t understand the thin line difference between bragging and highlighting your USP. Beware of such a mistake.
If you want to sound authentic, avoid using the following words in your LinkedIn headline:
These adjectives might be suitable for you, but come out as boastful or arrogant. And your goal is to come out genuine to drive attention to your LinkedIn profile. Isn’t it?
The golden rule for writing the best LinkedIn headlines: Show, don’t tell!
Rather than telling people that you are hardworking, show them how. This can be done by highlighting your achievements and prior experience. Let your work speak about you.
Now, let’s look at a few examples of the best LinkedIn headlines to inspire your own.
Best LinkedIn Headlines Examples
Easier said than done! I know it’s easy to give tips to write killer LinkedIn headlines, but while writing them, you are all lost.
So, look at the best LinkedIn headlines examples given below. Take inspiration from them to write or edit your own.
1. Judi Fox
This headline strikes a perfect balance between being promotional and factual. The first part of her headline tells what she offers to her prospects while the second part shows her personal traits.
She goes a step further with a call-to-action in her headline, which is a great way to promote your business without being too pushy.
2. Jon Ostler
In only a few words, Jon tells about his designation and achievements, with no fluff. It’s an easy-to-understand headline without being boastful.
3. Max Sinclair
Each part of Max’s LinkedIn headline is well-thought-out. Max is the CEO of Snowball creations. So, it’s obvious to mention his job title right off the bat. In the second part, he thoughtfully quotes the work he delivers to his prospects.
It’s a cleverly written headline delivering a good value proposition.
4. Kylie Chown
Her headline touches upon the value proposition first and then moves onto her key accomplishments. It’s simple, yet effective. Such headlines can work for any title or profession.
5. Fyiona Yong
She begins her headline with her designation, followed by information on what she does. That works great in introducing her work to her prospects instantly.
It’s rightly said, “The first impression is the last impression.” And your LinkedIn headline goes a long way in creating that first impression. Being a cluttered platform, it’s important you make efforts to stand out from the crowd to create the right first impression.
So, review the tips and examples above and peek through your LinkedIn headline. You’ll definitely find some room for improvement.
Want to share some more tips to write the best LinkedIn headlines? We are all ears! Drop them in the comments below!