Master LinkedIn Outreach with This Simple 3-Step Strategy
At LinkedoJet, we’ve managed over 10,000 LinkedIn campaigns for LinkedIn Outreach across various industries. And let’s just say, we’ve learned a thing or two. One strategy we keep coming back to because it just works—an average 5%+ positive reply rate! We’re breaking it down here for anyone looking to get real results on LinkedIn.
Step 1: Establish a Strong Network of 1st-degree Connections with Your Ideal Customer Profile (ICP)
First things first, the people you connect with need to be the right people—your Ideal Customer Profile (ICP). If you don’t personalize your approach, you might see an acceptance rate of only 20-25%. But when you add that personal touch, you can easily boost those numbers by 2 to 3 times! The real secret lies in how you connect with them—make it meaningful, and the results will speak for themselves.
Why This Matters
Let’s be real, if your network is too broad, your messaging can end up looking generic, and your campaign can fall flat. But a highly targeted, personalized approach builds a stronger connection and just… works better.
How to Personalize without Sounding Robotic
Most outreach tactics stick to basics like location or a recent post. It’s fine, but if you really want to stand out, here’s what we’ve found gets results:
- Highlight an industry problem:
Example: "I know most tech startups struggle with scaling lead generation and keeping costs down—have you faced this with vendors?" - Bring up a trending topic:
Example: "AI is making waves in marketing; are you exploring any AI tools for demand generation?" - Share a winning framework:
Example: "We helped [Client] in your industry cut lead acquisition costs by 30%. Interested in learning how?"
This type of personalization makes your message more relevant and memorable.
Step 2: Launch the Cannon – Crafting Offers That Convert
After connecting, don’t just leave it there. A clear, direct offer can start the conversation, even if the prospect hasn’t replied to your first request.
Why This Works
People are busy, so a direct offer with a specific outcome or clear problem they relate to helps them make a quick decision to engage.
Effective LinkedIn outreach message Templates
- For demand generation:
"If we can help you reach [specific outcome] in [timeframe], would you be interested in a quick chat?" - For a challenge-focused approach:
"Are you dealing with [specific pain point]? We’d love to share some strategies that have worked for others."
These work because they’re simple, relevant, and respectful of the prospect's time.
Step 3: Follow-Up Techniques that Don’t Annoy
Most follow-ups get ignored, especially if they’re vague or feel pushy. Instead of the usual "Thoughts?" or "?", focus on delivering value with each follow-up, so your message doesn’t end up as just another pitch.
Why This Matters?
If someone hasn’t responded yet, they may still be interested but need more context or reassurance. Thoughtful follow-ups show you’ve got something real to offer.
Follow-Up Templates
- Resource Share:
"I recorded a quick 2-min video on how [Client] achieved [specific result]. Would it be helpful if I shared it?"- Why it works: Visual content is engaging and shows off your expertise.
- Offer Unique Ideas:
"I’ve brainstormed a few ideas on how [Prospect's Company] could reach [result] like [Competitor]. Mind if I send them over?"- Why it works: Shows genuine effort and builds trust.
- Give Value Directly:
“Here are 3 powerful tips that have proven effective for companies like yours:- Improve [metric] with [specific action].
- Overcome [challenge] using [solution].
- Increase [goal] by [strategy].
Are you doing any of these already?"
This approach lets prospects see your expertise without feeling pressured.
A Quick Look at Why This Strategy Works
This approach is effective because it aligns with the natural psychology of decision-making. Here’s why it resonates with prospects:
- Social Proof: Referring to others in their industry builds trust.
- Personalization: Specific details show you’ve done your homework.
- Reciprocity: Giving value first encourages responses.
Final Thoughts: Supercharge Your Outreach with LinkedoJet
Implementing this 3-step LinkedIn strategy can help you build connections, engage prospects, and drive measurable results. However, executing it manually can be time-consuming and overwhelming. That’s where LinkedoJet comes in.
If you’re looking for a solution for LinkedIn outreach automation, LinkedoJet is designed to make your campaigns more efficient and effective. Our platform helps you:
- Automate personalized connection requests and follow-ups at scale.
- Build a high-quality network of your Ideal Customer Profile effortlessly.
- Track performance metrics to fine-tune your strategy for better results.
Still thinking about how to automate LinkedIn outreach without compromising the personal touch? LinkedoJet combines the power of automation with smart personalization to help you achieve more in less time.
With LinkedoJet, you can focus on what matters most—closing deals and growing your business—while we handle the repetitive tasks of LinkedIn outreach.