How to Use Linkedin Sales Navigator to Boom Your Lead Generation?

LinkedIn Sales Navigator

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How to Use LinkedIn Sales Navigator to Boom Your Lead Generation‍?

LinkedIn Sales Navigator is a powerful tool designed for efficient lead generation on the LinkedIn platform. It provides a range of features that can help you connect and engage with prospects, ultimately driving more leads for your business. In this comprehensive guide, we will explore its key benefits, how to use it effectively, and the secret features that LinkedIn doesn't want you to know.

Why Use LinkedIn Sales Navigator?

It offers several advantages over the regular or free version of LinkedIn. One of the main reasons to use Sales Navigator is that it provides unlimited searches, whereas the free version limits your search usage based on your activity on the platform. This can be particularly frustrating if you reach your search limit before the end of the month and need to wait for it to reset.

Additionally, Sales Navigator offers a range of features that can elevate your lead generation efforts. It combines LinkedIn's network data, relevant news sources, and your leads' preferences to help you connect and engage with your prospects more effectively. With advanced search filters and personalized insights, Sales Navigator allows you to target the right people and tailor your outreach messages accordingly.

Getting Started with LinkedIn Sales Navigator

To get started, you can take advantage of the free 30-day trial offered by LinkedIn. This trial period allows you to test the tool and determine if it aligns with your business needs. After the trial, you can choose between different subscription options, such as Core, Advanced, or Advanced Plus, based on your requirements.

Once you have set up your Sales Navigator account, you can customize your sales preferences. This includes specifying the type of leads you want to target based on factors like location, industry, function, company size, and seniority level. By setting these preferences, you can narrow down your search and focus on prospects who are most likely to be interested in your products or services.

Building Your Leads List

After setting your sales preferences, you can start building your leads list using Navigator. To do this, click on the 'Lead Filter' button located to the right of the search box. This will open up advanced search filters that allow you to target your audience more effectively. You can search based on various criteria, such as job functions, seniority level, companies, and industry, to refine your search.

Once you have set your search parameters, click on 'Search' to see the results. Sales Navigator provides more data in its search results compared to the normal LinkedIn account, allowing you to gather valuable insights about your prospects. You can then connect with them on LinkedIn or collect their emails for future outreach campaigns.

Key Features of LinkedIn Sales Navigator

It offers a range of features that can enhance your lead-generation efforts. Let's explore some of the most notable features and how they can benefit your business:

One of the most powerful features is its advanced search capabilities. With over 15 filters available, you can narrow down your search to find the right prospects for your business. These filters include keywords, geography, relationship, industry, seniority level, years of experience, and more. By leveraging these filters, you can connect with prospects who align with your target audience and increase your chances of success.

2. InMails

LinkedIn Sales Navigator users have access to InMails, which is LinkedIn's version of emails or direct messages. InMails is an effective way to connect with leads, even if you are not connected to them on LinkedIn. By using InMails strategically, you can initiate conversations, build relationships, and ultimately drive more leads and sales.

3. Job Change Alerts

Sales Navigator allows you to identify prospects who have recently changed jobs. This presents an opportunity to make a new connection or continue building relationships with them in their new roles. By leveraging job change alerts, you can reach out to prospects at a time when they may be more open to exploring new opportunities or partnerships.

4. Sales Navigator Alerts

In addition to job change alerts, Sales Navigator provides three other valuable insights about your target prospects. 

The "Mentioned in the news" alert highlights prospects who have been mentioned in the news, allowing you to congratulate them and build a connection. 

The "Posted on LinkedIn" alert shows prospects who have recently posted content on LinkedIn, providing an opportunity to engage with their content and establish rapport. 

The "Shared Experience" alert uncovers prospects who have attended the same school, worked at the same company, or belong to the same LinkedIn group as you, making it easier to connect and engage with them.

5. View Similar

With Sales Navigator, you can easily expand your leads list by viewing similar profiles. When you find a lead that matches your criteria, you can click on the three dots next to their profile and select "View Similar" to discover other leads who share similar characteristics. This feature allows you to broaden your reach and connect with prospects who may have similar interests or needs.

6. Saving Searches

To save time and effort, Sales Navigator allows you to save your searches. This means that you can save your search terms and filters and easily access them later without having to enter them repeatedly. By saving your searches, you can quickly pick up where you left off and focus on engaging with your leads rather than repeating the search process.

7. Building Custom Lists

Sales Navigator enables you to organize and prioritize your leads and accounts by creating custom lists. These lists can be based on various criteria, such as geography, urgency, or any other segmentation that aligns with your business needs. By creating custom lists, you can efficiently manage your leads and focus on the most promising opportunities.


LinkedIn Sales Navigator is a powerful tool that can significantly enhance your lead generation efforts on LinkedIn. By leveraging its advanced search capabilities, personalized insights, and various features, you can connect and engage with prospects more effectively. Whether you are in B2B business or looking to expand your network, Sales Navigator offers valuable benefits that can help you achieve your lead generation goals.

As you explore and utilize this, remember to stay informed about its latest features and updates. As LinkedIn is a platform that is continuously evolving, it offers a plethora of new features that can significantly improve your lead generation efforts. By exploring these features, you can leverage the platform as one of the most effective lead-generation tools, among others.

By staying up-to-date and adapting your strategies accordingly, you can maximize the potential of Navigator and drive more leads for your business.

So, what are you waiting for? Take advantage of the power of this tool and elevate your lead generation to new heights! Start exploring its features, refining your searches, and connecting with prospects who can fuel your business growth. With the right strategies and consistent effort, you can achieve remarkable results with Navigator.

How to Use Linkedin Sales Navigator to Boom Your Lead Generation?

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