How to Create Compelling LinkedIn Headlines: 4 Tips for 2024

LinkedIn Headlines

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How to Create Compelling LinkedIn Headlines?

Have you ever found yourself clicking on someone's LinkedIn profile? What made you click? Was it their profile picture? Probably not. It was most likely their headline on LinkedIn that caught your attention and made you want to check out their full profile.

This just goes to show how important headlines can be for making a great first impression. So, if you haven't already, it's time to give your own headline a makeover.

But where do you start? It can be overwhelming to think about. 

“What should I put as my headline on LinkedIn? What are the best LinkedIn headlines I can refer to as examples?” 

So, let’s answer these questions in today’s post with tips to write a killer headline and the best headline examples!

Tips to write killer and best LinkedIn headlines (optimize your profile) in 2024

Before the tips, it’s time to brush up on a few basics related to these headlines.

Your headline appears next to your name and describes what you do. But the challenge is the word limit of 120 characters.

That means you have to introduce yourself in a mere 120 characters and intrigue the reader to check out your profile on LinkedIn. Though LinkedIn uses your current work position to create a default headline, it’s not enough. It's not capable of highlighting your unique traits and driving attention.

Follow these tips to write a stellar LinkedIn headline:

1. Know Your Audience

Just like any other marketing channel, understanding your audience is key to creating a captivating headline. Start by identifying the designations that resonate with your target audience. Consider the job titles or positions they are familiar with and use these keywords in your headline. For example, if you're a Business Development Manager, CEO, Founder, Sales Associate, etc., include these designations in your headline.

By using recognizable designations, you make it easier for potential prospects to find you on LinkedIn. These keywords act as hooks that attract the right audience to your profile.

2. Highlight Your Unique Selling Proposition (USP)

Your LinkedIn headline should not only showcase your designation but also highlight your unique value proposition. Think of your headline as a tagline for your brand. It should convey what sets you apart and how you can provide value to your customers or clients.

For instance, if you're a director, you can follow your job title with a statement that reflects your expertise. For example, "Director - Building reputations through effective PR." This headline not only reveals what readers can expect from your profile but also highlights the specific value you bring to the table.

If you're unsure about your value proposition, consider referring to your company's unique selling proposition (USP). Your value proposition should align closely with your company's USP. Additionally, you can draw inspiration from testimonials you've received, as they often highlight the unique qualities and skills that make you stand out.

3. Use Clear and Concise Language, avoid using big words

While it may be tempting to use big words or jargon to impress readers, it's important to keep your headline simple and easy to understand. Avoid using words that your audience might not be familiar with. Remember, the goal is to grab attention and make a lasting impression.

To come up with ideas, take a look at the profiles of influential professionals in your industry. Analyze their headlines and use your creativity to craft a memorable headline. If possible, inject some humor into your headline to make it even more engaging.

Here's an example of a concise and catchy headline: "Want to achieve Growth with LinkedIn, Marketing & Modern Sales. Ask me how! LinkedIn Coach | Marketing Strategist | Speaker | Awarded Marketers & Women Leader in Malaysia | Founder, BEYOND99 | B2B."

4. Demonstrate Achievements Instead of Bragging

Bragging is a common mistake some professionals make when crafting their LinkedIn headlines. It's important to strike a balance between highlighting your achievements and coming across as genuine. Avoid using adjectives like "best," "amazing," "expert," or "hardworking" in your headline, as they can come off as boastful or arrogant.

Instead, follow the golden rule of "show, don't tell." Demonstrate your achievements and expertise through your headline. Highlight specific accomplishments and prior experiences that speak for themselves. Let your work and results speak volumes about your capabilities.

Now, let’s look at a few examples of the best headlines to inspire your own.

Best LinkedIn Headlines Examples for Inspiration

To further inspire your own headline, let's explore a few examples of professionals who have crafted compelling headlines:

  1. Judi Fox: This headline strikes a perfect balance between being promotional and factual. The first part of her headline tells what she offers to her prospects while the second part shows her traits. She goes a step further with a call-to-action in her headline, which is a great way to promote your business without being too pushy.
LinkedIn Headlines
  1. Jon Ostler: In only a few words, Jon talks about his designation and achievements, with no fluff. It’s an easy-to-understand headline without being boastful.
LinkedIn Headlines
  1. Max Sinclair: Each part of Max’s headline is well-thought-out. Max is the CEO of Snowball Creations. So, it’s obvious to mention his job title right off the bat. In the second part, he thoughtfully quotes the work he delivers to his prospects. It’s a cleverly written headline delivering a good value proposition.
LinkedIn Headlines
  1. Kylie Chown: Her headline touches upon the value proposition first and then moves onto her key accomplishments. It’s simple, yet effective. Such headlines can work for any title or profession.
LinkedIn Headlines
  1. Fyiona Yong: She begins her headline with her designation, followed by information on what she does. That works great in introducing her work to her prospects instantly.

These examples demonstrate the power of concise language, clear value propositions, and an emphasis on results. Use them as inspiration to create a headline that reflects your unique skills and resonates with your target audience.

In Conclusion

Crafting a compelling headline is a critical step in creating a memorable and impactful online presence. By following these four tips, you can optimize your profile, highlight your unique value proposition, and drive attention to your LinkedIn profile. Remember to know your audience, highlight your USP, use clear and concise language, and demonstrate achievements instead of bragging.

Take the time to review your current headline and see if there's room for improvement. A well-crafted headline can make a significant difference in grabbing attention and attracting the right audience to your profile. Stand out from the crowd and make a lasting impression with your best headline in 2024.

Want to share more tips or examples of the best headlines? We'd love to hear from you! Leave your thoughts in the comments below.

How to Create Compelling LinkedIn Headlines: 4 Tips for 2024

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