Let’s face it— cold outreach messages LinkedIn can be intimidating. You’re reaching out to someone you admire, someone who’s likely busier than most, and asking for a slice of their time. But when done right, it can lead to insightful conversations and even set the foundation for a great professional connection.
If you’re looking to ask for advice from an industry expert, crafting the right message is crucial. I’ll walk you through some best practices, mistakes to avoid, and share a few Cold message LinkedIn templates to get you started. (Spoiler: They’re not cookie-cutter templates.)
Why LinkedIn is a Goldmine for Advice?
LinkedIn isn’t just another social media platform; it’s like a treasure trove of professionals. Whether you’re looking to transition careers, upskill, or solve a tricky challenge in your field, LinkedIn connects you directly with experts who have been there, done that.
But here’s the catch—these experts get flooded with cold outreach messages on LinkedIn every day. The key to cutting through the noise is sending something authentic, clear, and, well... human.
What Makes a Great Cold Outreach Message?
Before we jump to the message examples, let’s break down what really works:
1. Personalization (Duh!)
Imagine receiving a message that says, “Hi [Name], I’d like advice.” 😬 That’s the LinkedIn equivalent of walking into a networking event, shouting "Help!" and hoping someone cares.
Instead, show you’ve done your homework. Mention a specific achievement, article, or post they’ve shared and how it resonated with you. People appreciate the effort.
2. Be Clear and Honest
Be upfront about why you’re reaching out. If you’re looking for advice on switching industries or tackling a problem, say so. Vagueness is a deal-breaker.
3. Time Matters
Most professionals are busy. Suggest a short call (10–15 minutes) instead of something open-ended. And if they can’t hop on a call, let them know you’d appreciate even a quick message reply.
4. Keep It Friendly, Not Formal
This isn’t a job interview. Be conversational and approachable.
5. Gratitude Goes a Long Way
Whether they say yes, no, or nothing at all, thank them for considering your request. A little gratitude can leave a lasting impression.
Cold Outreach Templates That Don’t Scream “Robotic”
Okay, so here’s what you’re really here for—templates! for Cold message LinkedIn.
These are designed to feel natural like you’re genuinely reaching out (because you are, right?).
Template 1: The Flattering Fan
Hi [Recipient’s Name],
I just finished reading your [specific post/article/project], and wow—it’s so insightful! I loved how you [specific takeaway].
I’m currently navigating [your challenge or goal], and your expertise seems spot-on for the advice I need. Would you be open to a quick 10–15-minute chat? Even a few pointers over LinkedIn would mean so much.
Thanks for considering this!
Best,
[Your Name]
Why this works: Everyone loves a genuine compliment. Plus, you’re specific about what you want.
Template 2: The Common Ground Starter
Hi [Recipient’s Name],
I noticed we both [common interest, e.g., worked in product marketing/attended X event/share a connection with Y]. It’s always inspiring to find people with similar experiences!
I’m exploring [specific topic], and your expertise in [field] caught my eye. If you’re open to sharing your perspective, I’d love to schedule a quick call (just 15 minutes).
Thanks so much for considering, and no worries if your schedule’s packed!
Cheers,
[Your Name]
Why this works: You’re leveraging common ground and showing you won’t be pushy.
Template 3: The “I’m Learning” Ask
Hi [Recipient’s Name],
I’m diving into [specific field, e.g., cybersecurity] and saw your [specific work/post]. It’s rare to see such clear insights on [topic], and I found it incredibly helpful.
As someone just starting out, I’d love to hear your thoughts on [specific question]. If you’re open to it, even a 10-minute chat or a reply here would be invaluable.
Thanks so much for inspiring rookies like me!
Best regards,
[Your Name]
Why this works: Experts often enjoy mentoring beginners, and your enthusiasm makes this endearing.
Template 4: The Question-First Approach
Hi [Recipient’s Name],
I hope you’re doing well! I’ve been reading about [specific challenge] and noticed you’ve done incredible work in this space.
If you don’t mind me asking, how would you approach [specific question]? I’m curious because I’m working on something similar and would love your take.
Thanks so much, and I understand if you’re busy—it means a lot either way!
Warmly,
[Your Name]
Why this works: You jump straight into an intriguing question, showing respect for their expertise.
Template 5: The “I Admire Your Journey” Opener
Hi [Recipient’s Name],
Your career trajectory—from [specific milestone] to [current role]—is beyond impressive. I’ve been following your work in [field], and it’s inspired me to explore similar paths.
Would you have 10–15 minutes to share advice on navigating [specific challenge]? I’d truly appreciate any insights!
Thanks so much for being an inspiration.
Best,
[Your Name]
Why this works: It’s personal, warm, and demonstrates genuine admiration.
How to Make Sure Your Messages Don’t End in the Void?
Let’s be real—sometimes even the best cold message on LinkedIn doesn’t get replies. Here are a few tips to boost your chances:
- Engage First: Comment on their posts, like their updates, or share their work before you send a message. It helps you appear on their radar.
- Follow Up (Nicely): If they don’t respond in a week, send a short follow-up. Something like:
“Hi [Name], just wanted to bump this up! Totally understand if you’re swamped, but I’d still love to hear your thoughts.” - Polish Your Profile: Experts often check your profile before replying. Make sure it’s up-to-date and showcases your interests.
How LinkedoJet Can Help You Nail Your LinkedIn Outreach (Without Losing Your Mind)
Cold LinkedIn outreach, okay, it is somewhat like introducing oneself to a complete stranger and then asking for the recipe for his or her special guacamole. Awkward, right? Now imagine having a tool that makes that whole process smooth, fun, and actually will produce positive results. So let me introduce you to your new best LinkedIn friend: LinkedoJet.
Here’s what makes LinkedoJet so ridiculously helpful:
- Sender-Specific Messages (That Do not Sound Like Template-Based)
Has anyone ever received that typical “Hi [Name], I saw your profile on [Website/Job Site/LinkedIn/whatever You Name It] and…done ;). Snooze fest! With LinkedoJet, bringing life to messages is easier – almost as if they were typed out using a real person’s name (even though you didn’t).
2. Follow-Ups? Done and Dusted
To be perfectly honest, I suck at it and forgot to follow up. I forget it and do nothing, or I inevitably overthink it and still do… nothing. LinkedoJet? It’s like having a friend who makes sure you reply to a crush’s text which he or she sent a long time ago. This way, you can get around polite cues that do not make him/her feel like, ‘Geez, why is she/he hasn’t replied to me?
3. Find Your Tribe (Fast)
Let’s be real here – outreach is pretty effective when the audience you are targeting consists of the right audience. You can pinpoint your search with LinkedoJet and find industry pros who can actually help and are more likely to reply. Scaling down maneuvering, scaling up networking.
4. Save Time, Stay Sane
Say goodbye to excel sheets, copy-pasting and worrying about the perfect message at 2 a.m., LinkedoJet handles it all, so you can focus on the chats or that much-needed TV series marathon. Your call.
Curious how LinkedoJet can help you in your LinkedIn Outreach? Check out LinkedoJet today and let it take some weight off your shoulders.
Final Thoughts
Whether you’re seeking advice or diving into B2B lead generation, your outreach game is only as strong as your strategy. Experiment with these templates, personalize your approach, and don’t forget—authenticity wins every time.
Oh, and about "how to double text a cold outreach on LinkedIn"? Be polite, patient, and strategic. A thoughtful follow-up can go a long way!
Now, go hit “Connect” with confidence!